Six years of paid ads you can check before we talk.
Google and Meta Ads, whether you sell online or take enquiries. I'll go through what's already running and tell you what's working and what isn't — in plain english.
* Upwork is the world's largest freelance marketplace, with 785,000 active businesses hiring on it. Ratings are left by clients after a paid contract closes, and freelancers can't edit or delete them. Job Success Score is calculated by Upwork itself from completed contracts and private feedback — it can't be influenced by the freelancer.
Track record, not claims.
- Job Success Score
- 100%
- Client rating
- 5.0 ★ (51)
- Jobs completed
- 56
- Hours billed
- 2,500+
- Longest client
- 3+ years
- Status
- TOP RATED
* Upwork is the world's largest freelance marketplace, with 785,000 active businesses hiring on it. Ratings are left by clients after a paid contract closes, and freelancers can't edit or delete them. Job Success Score is calculated by Upwork itself from completed contracts and private feedback — it can't be influenced by the freelancer.
What I run
Done on your accounts, with your access intact — and you always know who's touching what.
Google Ads
Search, Shopping, Performance Max, Display and YouTube. I build the structure first, then go through search terms and placements every week to cut what isn't paying.
Meta Ads
Cold, warm and retargeting. New creative goes into testing when the current set starts fading — and I scale what the numbers support, not what looked good in the feed.
Tracking & GA4
GA4, GTM, Meta Pixel and conversion APIs, set up and tested before the first dollar goes out. Wrong tracking makes every decision above it a guess.
Reporting
One weekly report you'll actually open: what you spent, what came back, cost per lead against target, and what I'm changing next week.
In their words
All 41 public reviews from my Upwork profile, unedited. Every one was left by a client after a paid contract closed — I can't edit or delete a single one.*
Did a great job, when I have issue linked to google ads, I always contact Vyacheslav, he is always responsive, clear and do the work as asked.
Vyacheslav was incredible. From the first second he made himself available and offered to assess the situation free-of-charge to give an accurate estimate on budget and timeline. He showed great professionalism and attention, and took the time to explain carefully every step of the work he did. If you're considering him for a contract, I would go ahead without hesitating.
Overall Slava has been an incredible member of our team. Highly skilled, responsive and professional. I look forward to another project with him soon.
I had a great experience working with Vyacheslav for Google Ads. He effectively set up tracking, optimized my account and share advice resulting in an improvement of KPI. Vyacheslav communication was clear and responsive, making the collaboration seamless. I highly recommend Vyacheslav to anyone looking for expertise in Google Ads and tracking.
Great experience to work with Vyacheslav. We have worked together for a long time and he was always quick to respond and proactive. We are very busy and sometimes took long to get back to him but he was able to work independently, be flexible and work around our schedule. Would definitely recommend working with him!
Vyacheslav provided good advice about improving the performance of a Google Ads campaign in a very competitive sector. His recommendations have improved performance and his communication throughout has been good. I'd be happy to use him again.
Vyacheslav is my go-to for all things conversion-related. He is super responsive and efficient, consistently able to toubleshoot and dive deep into the data to correct conversion reporting. If you need a reliable expert in conversions, you can't go wrong here!
I had an excellent experience working with Vyacheslav who quickly identified and resolved the issue I was facing with GA4 audience visibility in Google Ads. The communication was outstanding, and the problem was solved promptly and efficiently. Highly recommend for anyone needing expertise in this area!
Hire this freelancer if you are the super busy type like me. No time to understand much, he just handles everything for you. My clients are happy, I am happy. If you like that, hire him!
What it costs
Flat monthly management fee. No percentage of your ad spend, no lock-in contract, no setup fee.
Google Ads or Meta Ads
- Full build or rebuild of the account structure
- Weekly optimisation: search terms, placements, creative rotation
- GA4 and GTM tracking checked before spend goes out
- One weekly report you'll actually open
Google Ads + Meta Ads
- Everything above, across both channels
- Budget moved between platforms based on blended return, not per-channel vanity ROAS
- Product feed and catalogue work included where you sell online
- Retargeting handled as one funnel, not two separate ones
* These are starting prices. The exact figure depends on how many campaigns are running, the size of the catalogue and how much needs rebuilding — I'll give you a precise quote after a short call and a look at the account, not before.
Hi, I'm Slava
Vyacheslav on paper, Slava to everyone I work with. In digital marketing since 2016, running paid ads full-time since 2020. If you read through my 41 Upwork reviews, one word comes up more than any other: responsive. That's the part of this job I take most seriously — you should never have to ask twice what's happening with your account.
- GOOGLE ADS SEARCH CERTIFIED
- GOOGLE ADS DISPLAY CERTIFIED
- GOOGLE PARTNER
- GA4 · GTM · LOOKER STUDIO
Ready to launch
your next campaign?
Start with a free account review — I'll tell you what's working and what isn't, whether we work together or not.